How Does ShopOwl Adjust Amazon Star Ratings?

The owlgorithm is designed to update and improve as Amazon continues to evolve.

Our owlgorithm scans, analyzes, and corrects Amazon star ratings. All these data points are stored in our database for future analysis as well.

Here’s How Our Algorithm Works:

• Step

  1

  The owlgorithm scrapes an average of over 5,000 data points per product and looks at 52 variables, including verified purchases, review frequency, reviewer rating, review content relevancy, and language style. The more data that flows into our system, the better the owlgorithm gets.

• Step

  2

  It then assigns a graded value to each variable in compliance with ShopOwl’s strict rules.

• Step

  3

  Next, the owlgorithm goes to work and calculates a new adjusted star rating based on the variable scores and analyzed data points. It also provides the original Amazon review, so you can compare results.

What’s In It For Us?

We love online shopping, just like you. But unfortunately we started seeing some pretty disturbing trends online, like fake reviews. We couldn’t just stand around while this was going on, so we decided to create ShopOwl, a place where we can weed out deceiving tricks and make online shopping a hoot again.

However, running servers and paying some of the best data analysts around can get pricey, so to help keep things afloat we make our money with ads. Now, you may even be wondering why we’re telling you this. Well, that’s because unlike some false reviews you may see online, here at ShopOwl we want to make sure we’re always honest with you.

So if you like what you’ve seen so far, please spread your ShopOwl wings and deliver the message to your friends. And don’t forget to check back in with us as we expand our site and roll out some amazing new content features.